On June 22, 2014, the Wuhan Intangible Cultural Heritage Museum of Art built by the Wuhan Intangible Cultural Heritage Culture Communication Co., Ltd. officially opened in Yongcheng Building, Liberation Park Road, Hankou.

　　Wang Bin, general manager of Wuhan Tourism Development & Investment Group, said that the state-owned enterprise’s involvement in building Wuhan Intangible Cultural Heritage Museum of Art aimed at integrating intangible cultural heritage essence of the Yangtze River Basin with the successful experience drawn from "Wuhan Model", which would facilitate not only the inherited protection of intangible cultural heritage works, but also the development of the entire industry through the formation of intangible cultural heritage alliance of Yangtze River Basin by marketing and promotion.

　　The hall on the 12th floor of Yongcheng Building, Liberation Park Road exhibits hundreds of exquisite and amazing works including Hubei-featured paper cutting, bamboo carving and woodcarving ship model, and Xining Thangka and Jiangxi porcelain plate painting from other provinces. The public can have free access to hundreds of intangible cultural heritage works of the Yangtze River Basin to further understand China's intangible cultural heritage.

　　Since its establishment for years, Wuhan Intangible Cultural Heritage Culture Communication Co., Ltd. has been packing Hubei’s intangible cultural heritage and building in-depth partnership with several national intangible cultural heritors through intangible cultural heritage project planning, production and promotion--"Trinity" industrial development model. In fact, "Wuhan Intangible Cultural Heritage Culture Communication Co., Ltd. and Intangible Cultural Heritage Productive Protection Results Show Center" had been founded as early as 2012 by Wuhan Tourism Development & Investment Group, however, only Hubei local intangible cultural heritage boutiques were exhibited.

　　"It has not only promoted the development of the entire intangible cultural heritage industry, but also conduced to the succession of intangible culture, providing guaranteed and peaceful environment for inheritors to create and showing the value of intangible cultural works simultaneously,” said Zuo Cixiang, curator of Wuhan Intangible Cultural Heritage Museum of Art. “Since the establishment, our company has been achieving year-by-year sales volume doubling, widespread market recognition and high thinking of intangible cultural inheritors, which accounts for the success of “Wuhan Model”.

　　Furthermore, he noted, "learning successful experience of 'Wuhan Model' and building the Wuhan Intangible Cultural Heritage Museum of Art is significant for the start-up of spreading the “Wuhan Model” to the Yangtze River Basin.
 
 
Link: http://news.cnhubei.com/xw/wh/201406/t2963707.shtml