Different from ordinary shopping malls, Luojia Creative Experiencing City is an exhibition center and experiencing center of various new commercial activities and new life and working styles. It is the incubator of new technologies and creativity, and provides creative products to be used in daily life.

　　Luojia Creative Experiencing City is trying to build a core area integrating the following functions: demonstration, clustering and incubation function for creative industry development, education, training and communication function for creative talents, display and trade function for creative products, and other public service function. More distinctive franchised stores will occur, which not only sell commodities but also promote innovation culture and show the new life style of the new generation.

　　Beside the original retail services, Wuhan Luojia Creative Experiencing City is devoted to bringing creative elements into full play, creating various creative atmospheres for young groups, providing all kinds of sports and recreation services for the people in pursuit of high quality of life, and holding public benefit forums and innovation salons to provide young people with different cultural exchange experience.