[6.5]The 13th Five-Year Plan for the Development of Cultural Industry in Wuhan City

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Release time：2017-09-10 14:43

This plan is formulated according to the overall planning of Wuhan Municipal Party Committee and Wuhan Municipal People’s Government and the spirit of the Outline of the 13th Five-Year Plan for Wuhan’s National Economic and Social Development.
I. Main Achievements of Cultural Industry Development During the 12^th Five-Year Plan Period
II. Challenges in the Development of Cultural Industry during the 13^th Five-Year Plan Period
At present, China’s economic development has entered a new normal state. Economic growth rate, economic development mode, economic structure, and economic development prove are undergoing profound changes. The structural contradiction becomes increasingly prominent with low effective demand and insufficient effective supply. Accelerating the development of cultural industry is of great significance for Wuhan City to change economic development mode, adjust economic structure and improve the quality and benefits of economic development.
The 13^th five-year plan period is the decisive stage for Wuhan to take the lead in building a moderately prosperous society, and is a crucial period to facilitate trillions of multiplication of economic growth and build a national central city. Economic development upgrade, urban taste grade and people’s livelihood upgrade have been in more demand for accelerating the development of cultural industry, culture occupies an increasinglyimportant position in economic and social development, and urban development puts forward a new demand for cultural supply capability. Currently, there are still the following problems: leading and backbone enterprises are insufficient, the system reform of national cultural enterprises needs to be deepened, supply of cultural creativity products is insufficient, cultural investment and financing system and factor market need to be improved, high-end cultural creativity and interdisciplinary talents are insufficient. All of these problems don’t meet the requirement of building a national central city or match the location of a megacity.
In addition, in the cultural industry, Wuhan City has the basic conditions for competing to improve quality by virtue of abundant cultural resources, concentratedcultural talents and gathered technological force. Cultural and technological integration enjoys a strong momentum, which is beneficial to enhancing the competitive advantage of Wuhan City in development the cultural industry. Multiple national strategies have been implemented, such as construction of Yangtze River Economic Belt, construction of National Comprehensive Innovation and Reform Pilot Area, and construction of Hubei (Wuhan) Free Trade Zone, which provides a development opportunity for Wuhan’s cultural industry and is beneficial to facilitating the innovation and open development of the cultural industry. The next five years will be golden age of Wuhan City to accelerate the development of cultural industry and achieve overtaking around the curve. Wuhan City must actively adapt to the new trend and state of cultural industry development, seize the development opportunity, and make efforts to achieve the great-leap-forward development of cultural industry.
III. Guiding Ideology, Basic Principle and Objective of the Development of Cultural Industry During the 13^th Five-Year Plan Period
i. Guiding ideology
Fully implement the guiding principles of the 18^th National Congress of the CPC and the third, fourth, fifth and sixth plenary sessions of 18^thCPC Central Committee as well as the spirit of Xi Jinping’s important speeches, practice the five development concepts including innovation, coordination, greenness, openness and sharing, deepen the construction of five cultural cities according to the requirements of building the updated versions of economy, city and society. Follow the laws of market economy and cultural development, play the decisive effect of the market in cultural resource allocation, and develop the guiding rope of the government in a better way. Vigorously facilitate integration, transformation and upgrading of cultural industry, accelerate building a modernculturalindustrysystem with reasonable structure, strong creativity, high technology content and strong competitiveness, enrich the creation forms and carriers of cultural products, and expand the spreading and consumption channels and space of cultural products, in order to better meet people’s requirements for multi-aspect, multi-level and diversified spiritualculture. Provide forceful intellectual impetus and cultural support for Wuhan City to take the lead in building a moderately prosperous society, build a strong innovation-oriented city and national central city, and revitalize Wuhan City.
ii. Basic principle
1. Guide the city with value and strength the city with culture. Adhere to the guidance of socialist core values, insist on the direction of advanced socialist culture, stick to the people-centered work orientation, put the social benefit first, adhere to the unity of social and economic benefits, and facilitate the integrated development of cultural undertaking and cultural industry. Carry forward Wuhan spirit of daring to be the first and striving for excellence, and inherit the essence of Han culture. Guide the progress of revitalizing Wuhan city with the prosperity and development of urbanculture, build cultural landmarks throughenhancing the guiding role of culture, inheriting cultural roots, and laying the industrial foundation, improve the overall development level of cultural industry of Wuhan City, and intensify urban decision-making right and influence.
2. Deepen the reform and release the vitality. Further deepen the reform of the culturalmechanism and vigorously implement the reform of municipal media units, state-owned cultural enterprises, non-profit cultural undertakings and state-owned cultural asset supervision, and liberate and develop culturalproductivity. Focus on promoting the structural reform on the supply side, optimize element allocation and improve quality and service quality. Gradually improve the policy system of cultural reform and development.
3. Facilitate connotative innovation-driven development. Highlight product creativity and originality, exploit historical and cultural resources in Wuhan City, and transform resource advantages into industrial advantages for connotative development. Actively facilitate technical innovation, format innovation, mode innovation and management innovation of the cultural industry, focus on pushing original innovation, integrated innovation and secondary innovation after introduction, digestion and absorption, and build and improve the culturalcollaborative innovation system.
4. Carry out cross-border integration, transformation and upgrading. Implement the development strategies including Internet+ and Culture+, and impel the integrated development of cultural and economic fields. Accelerate upgrading traditionalcultural formats, vigorously cultivate emerging cultural formats, extend cultural value chain and industrial chain, and innovate cultural production modes and propagation modes to facilitate the transformation and upgrading of the cultural industry.
iii. Main objective
1. The key tasks of cultural system reform are fully completed. Municipal state-owned cultural asset supervision system is established, the reform of municipal state-owned cultural enterprises system achieves remarkable success, and municipal media units realize transformationdevelopment. By 2020, the irradiation effect and influence of Changjiang Daily Newspaper Group, Wuhan Broadcasting and TV Station and Wuhan Publishing and Media Group will be significantly increased and enter the first matrix of national media industry.
2. The cultural industry becomes the mainstay industry of national economy. The functional system of the cultural industry that matches the location of the megacity is built. There will be more than 600 “Four-Above” (industrial enterprises above designated scale, construction enterprises of designated qualification, wholesale, retail and catering enterprises above designated size, and service enterprises above designated scale) cultural enterprises. There will be two backbone enterprises among the top 30 of national culturalenterprises, and 10 newly listed culturalenterprises, and one or two nationalcultural industry demonstration parks will be built.
3. The achievements of the five concepts including innovation, coordination, greenness, openness and sharing are fully displayed in the cultural industry. The market oriented cultural innovation system with combination of production, university, research and application, with enterprise as the main body and application as the objective, is preliminarily established, and innovation becomes the core engine to drive the development of culturalindustry. The integrated development of cultural industry and other related industries and the coordinate development between the upstream and downstream of the industrial chain are achieved. The backwardproduction capacity is eliminated, and green transformation of production modes is completed. Investment promotion in the culturalindustry is enhanced, and the regional openness level is gradually improved. The supply of cultural products and services is increasingly rich, the cultural sense of the people is increased, and the culturalconsumption scale and level are obliviouslyimproved.
IV. Spatial Layout of the Development of Cultural Industry During the 13th Five-Year Plan Period
i. Build Qintai Central Culture and Art District
Build Qintai Central Culture and Art District with world influence in Qintai, to the north of Guishan Mountain. Centering on the bosom friendculture marked by Qintai and the entrepreneurial culture marked by Hanyangzao, improve the service function of the existing cultural facilities, and facilitate the upgrading and innovation of cultural formats. Focus on planningandconstructing major cultural facilities such as Wuhan Library New Hall, Acrobatics Hall and Wuhan Fine Arts Center. Carry out government-guided development and construction, and pursue the cultural values that are consistent with sustainable urban development. Insist on low-density layout, and achieve the overall effect of viewing landscape while retaining nostalgia.
ii. Build a cultural and commercial integration belt and a cultural and technological integration belt
1. Build a cultural and commercial integration belt in Hankou along the river, in Zhanggongdi Garden Show Park Area. This are mainly includes historical and cultural feature street area in Hankou, historical and cultural street area in Zhongshan Avenue, cultural and commercial service street area in Hanzheng Street, and Wuhan Garden Show Park. In combination of the construction of key function areas including Hanzheng Street Central Service District and Wuhan Central Business District, give priority to developing cultural and commercialindustry, publishing and media industry and tourism and recreation industry, build a cultural and commercial service system, and develop cultural trade industry and cultural and commercial service industry that serve the CentralChina and face the nation.
2. Build a cultural and technologicalintegration belt in ancient Wuchang City, the area around East Lake and Sha Lake. This area mainly includes Ancient Wuchang City, East Lake Ecological Tourism Scenic Area, Changjiang Cultural Creativity Design Industry Park and College Cultural and Creativity Industry Park, and it is the axis of cultural and technological innovation, transformation and upgrading of Wuhan City. In combination with the construction of cultural blocks on the west bank of East Lake and in Optics Valley, give priority to developing cultural and technological integrationindustry and creative design industry, and improve the level of cultural and technological innovation of Wuhan City in an all-round way.
iii. Build the five strategic areas in the culturalindustry
1. Cultural and technological integration area in Optics Valley. Highlight the strategic leading position of East Lake High-tech Development Zone as a nationalcultural and technological integration demonstration base, and play the demonstration role in the cultural and technological integration industry in Optics Valley. With cultural creativity, cultural and technological integration and headquarter of design industry as the main functions, accelerate the construction of cultural creativity projects including Huashan River Creative Experiencing Area, Optics Valley Creativity Industry Base, and Changjiang Digital Cultural Industrial Park. According to the construction pattern of one zone with many parks, take advantages of densely-distributed universities, rely on key cultural and technological integration parks and projects, and build a characteristic industrial cluster district for cultural innovation and entrepreneurship in Hongshan District.
2. Along-river historical and cultural township area in Hankou. In combination with the reconstruction of old city, retain historical context and innovate cultural formats. Facilitate the construction of Hankou Cultural Creativity Valley. In the historical and cultural street area on Qingdao Road, in combination with protecting culturalpreservation units and outstanding historical buildings, boost the construction of Lifen Creativity Community. In the commercial district along the river on Erqi Road, give priority to developing modern commercialculture, red culture and culture finance.
3. Wuchang · Changjiang Cultural Creativity Design Industry Zone. Make efforts to build a national culturalindustry demonstration zone, construct the headquarter and the gathering area of creative design industry, and build the four function areas. In “West Bank of East Lake” media art industry gathering area, develop news and media art industry and mobile Internet industry. In Zhongnan Road – Zhongbei Road design industry gathering area, develop engineering design industry, industrial design industry and architectural design industry; in Chu River Han Street Creative life experience area, develop art performance, entertainment, tourism, and commercial service industries; in Ancient Wuchang City art design industry gathering area, develop cultural tourism, and artistic creation and trade industries in combination with the old city reconstruction and protection and the construction of Tanhualin Art Area.
4. Digital publishing industry district in Huazhong Intelligent Valley. Play the leading role of the national digital publishing industry base, build a comprehensive culture park integrating digital publishing, cultural media, advertising exhibition, intelligent manufacturing and commercial service, and construct the headquarter of digital publishing industry, digital education (training I) and Internet e-commerce enterprises represented by Internet+.
5. Cultural media business area in the central business district in Wuhan City. In combination with the construction of cultural media projects including Wuhan 2049 – Broadcasting and TV Art Performance Center, build the regional cultural media center, cultural business center, and large exposition center, and form the cluster of radio, film and television, advertising exhibition, information service, consulting and planning, and cultural tourism industries.
iv. Build the ten function areas in the culturalindustry
1. Chongren artwork trade area. Centering on the construction of Wusheng Ren Xin Hui International Culture City in Qiaokou District and relying on the collection market and tea market in Wuhan City, give priority to developing artwork trade and tea culture.
2. Qingshan Red House creative design area. Depending on the foundation constituted by traditional industry and historical buildings in Qingshan District, give priority to developing engineering design and industrial design industries.
3. Sixin integrated exhibition service area in Hanyang. Relying on Wuhan International Expo Center, give priority to developing cultural exhibition and integrated service industries.
4. East Lake ecological leisure and tourism area. Targeting at building a national ecological tourism demonstration zone, give full play to the landscape and geographical advantages of East Lake Ecological Tourism Scenic Area and the driving effect of the greenway, and give priority to developing ecological leisure and tourism industry.
5. Panlong City – Mulan Mountain cultural tourism area. Exploit Panlong culture, Mulan culture and Ercheng culture, build a national region-based tourism demonstration zone, and give priority to developing cultural tourism and culturalbusiness industries.
6. Xinzhou film and television derivative industry area. With Wenjin culture as the flagship, relying on the Taoist temple scenic area of Central China Cultural Industry Park and Fenghuang Ancient Stockaded Village Exposition Park, give priority to developing film and television production and trade and cultural tourism industries.
7. Caidian cultural museum collection area. Inherit the bosom friend culture, support the Legend of Yu Boya and Zhong Ziqi, and declare the world-class intangible cultural heritage. Give priority to developingcultural museum trade and tourism industrieswith relying on the projects such as Museum Town and Central China Cultural Museum City.
8. Dongxihu folk cultural leisure area. Give priority to developing tourism and fitness industries, build Jinyinhu Fitness Tourism Zone and Boquan Ecological Folk Tourism Zone, and extend the industrial chain of East Horse Race City.
9. Jiangxia comprehensive cultural inheritance area. Increase the influence of cultural brands such as Jiangxia Yellow, Tan’s Beijing Opera and Hometown of Finger Printing in China, and develop flower appreciation and lake-shore ecological tourism industry and cultural leisure and tourism industry.
10. Longquan Mountain Ming cultural tourism area. Exploit the historical culture of Longquan Mountain in Ming Dynasty, repair historical buildings, and build a tourism experiencing area for the culture of the Ming Dynasty.
V. Main Tasks in the Development of Cultural Industry During the 13^th Five-Year Plan Period
i. Insist on innovative development, and implement the development strategy of cultural and technological integration
1. Improve the independent innovation system for the cultural industry. Seize the significant strategic opportunity of building Wuhan City into the national comprehensive innovation reform pilot site, improve the construction and service mechanism of East Lake National Cultural and Technological Integration Demonstration Base, and strive to build a national pilot area for cultural industry innovation. Carry out dynamic identification and follow-up assessment of cultural and technological integration demonstration parks and demonstration enterprises, build a group of cultural and technological enterprises with international competitiveness, and support the development medium- and small-sized cultural and technologicalenterprises. Build a group of research and development platforms such as technical research center, key laboratory and enterprise technology center, and jointly undertake new cultural innovation projects. Build a group of group innovation space and network platforms, promote research creativity as well as crowdsourcing for manufacturing, operation and maintenance, and enhance innovation resource sharing. Build a group of cultural innovation alliances, and attract cultural enterprises, universities, scientific research institutions and other organizations.
2. Strengthen technical research and development and application in key cultural fields. Grasp the trend of information development of cultural industry represented by Four New (new technology, new product, new format and new mode), and strengthen technical research and development in key cultural fields. Aiming at the demand for developing cultural products, prospering cultural consumption and upgrading cultural services, facilitate generic technical development including Internet, cloud computation, big data, Internet of Things, virtual (augmented) reality, artificial intelligence, geospatial information, cultural resource digitalization and cultural content integration and production. Facilitate the application and promotion of advanced technologies in the field such as film and television productionandcommunication, new-generation broadcasting and television, Internet social media, digital publishing, 3D printing, stage equipment and electronic musical instrument. Support the application of big data collection and excavation in Chinese, and achieve big data processing of information messages.
3. Build Wuhan Standard for cultural innovation. Support cultural enterprises in Wuhan City to carry out formulation and application of cultural industry standards in key cultural industries such as cultural arts, radio, film and television, press and publication, network culture, creative design, and cultural manufacturing, and establish a series of Wuhan Standards that center on cultural innovation technology and are of great significance for the overall development of the cultural industry chain. Encourage enterprises in Wuhan City to participate in the formulation and promotion of international and domestic cultural industry standards, and establish a series of international, national and industrial standards with technical dominance.
ii. Insist on coordinated development and improve the modern cultural market system
1. Push forward the structural reform on the supply side. Actively adapt to the new trend and new characteristics of culturalconsumption of the citizens, especially teenagers, implement cultural contentinnovation and technical transformation, and optimize the supply structure of the cultural industry. Actively develop traditional cultural product markets such as books newspaper and journal, electronic music, performance and entertainment, and film and television. Build emerging cultural product markets with network as the carrier, and develop factor markets including cultural property, copyright, talent, technology and information in an orderly way. Adapt to the development trend of Finance+Big Data, build the modern cultural factor trade center, and develop Internet cultural consumption, financial and crowdfunding products. Further deepen the comprehensive law enforcement reform of the cultural market, and fully implement the responsibility system for comprehensive law enforcement.
2. Implement cultural consumption quality improvement projects. Actively facilitate the construction of national cultural consumption pilot city. Cultivate cultural consumption concepts, and guide the citizens to develop a health, sustainable cultural consumption habit. Innovate cultural consumption modes, develop and promote the cultural consumption platform based on network terminal and mobile interconnection technology, and improve the functions such as cultural consumption benefiting people, merchant co-marketing, integrated information service and industry monitoring and analysis. Increase financial expenditure in public cultural consumption, increase the proportion of cultural products and service in government procurement, explore consumption modes such asconsumer coupons and reward points. Formulate the methods for indentifyinginnovative products and services of cultural consumption, and support the innovative products and services provided by culturalenterprises through independent research and development and introducing new technologies.
3. Build a benign development ecosystem of cultural enterprises. Implement the guiding strategy of cultural headquarter economy, and attract leading cultural enterprises at home and abroad to set the headquarters and regionalheadquarters or high-value-added manufacturing, research and development, purchasing and serving outsourcing departments in Wuhan City. Improve the servicemechanism, support leading cultural enterprises and groups with original brands, core technologies and strong market competiveness to grow bigger and stronger. Encourage inputting financial capital, social capital and industrial investment fund in cultural enterprises in Wuhan City, and support small enterprises and microenterprises to grow rapidly.
iii. Insist on green development, and build a sustainableculturaldevelopment ecosystem
1. Encourage intensive resource utilization. Use policies to guide the intensive utilization of land resources for the cultural industry, support urban renewal in combination with transformation of old townships, old workshops and old villages, and establish and implement a group of low-cost, convenient, full-element and open cultural industry parks and projects. The units that obtain land in the form of assignment use stock house properties and land resources to develop the cultural industry, and the land use and right to use can remain unchanged temporarily. If the existing industrial land is used to build or rebuild new-type culturalresearch and development institutions, enterprise research and development centers, incubators, and group innovation spaces, the use nature of the land can remain unchanged.
2. Eliminate backward production capacity in the cultural industry. Promote green transformation of the traditional cultural industry, and build a green low-carbon industrial system using advanced technologies. Issue Interim Procedures for Supporting Green Printing in Wuhan City, encourage cultural enterprises specialized in newspapers, publishing and printing to eliminate low-efficiency, high-pollution production modes and backward production capacity, implement transformation of technical equipment, adopt digital and network technologies, and update production flows and existing equipment. Promote digital green printing, support high-end boutique printing, color printing, and packaging decoration and printing, and facilitate the optimization and upgrading of publishing and printing industries.
3. Excavate and show the historical contexts of Han style. Implement the projects of inheriting Chinese culture and Wuhan culture, and disseminate and promote bosom friend culture, Huanghe culture, Mulan culture, Wenjin culture, Shouyi culture and red revolution culture on the basis of distinctive cultural resources in Wuhan City. Facilitate the inheritance and innovation of intangible cultural heritages including Han opera, Gaolong and Han embroider, build a group of intangible cultural heritage inheritance parks, and newly build a group of national intangible cultural heritage production projects and productive protection demonstration bases. Facilitate the construction of Panlong City National Archaeological Park, and make efforts to add the Tea Road of Thousands of Miles to the list of world heritages. Based on the protection of urban landscapeintegrity and context continuity, enhance the protection of urban cultural relics, historical cultural streets, outstanding historical buildings, former residences of celebrities, and industrial relics. Emphasize the planning and control of historical areas such as Zhongshan Avenue area, Qingdao Road area, Baqi site area, Yiyuan Road area, Tanhualin area, and Qingshan Red House area. Strengthen the protection of traditional landscape and spatial forms, reasonably and effectively link related industries, implement protective development, intensify the construction of urban public art spaces, and form a centralized display area with urban characteristics of Han style.
iv. Insist on open development and expand the effect of internal guiding and external connection in the cultural industry
1. Improve the level of export-oriented development of the cultural industry. With the opportunity brought by the construction of the Belt and Road, National Service Trade Innovation Pilot Project and Hubei (Wuhan) Free Trade Zone, encourage competitive cultural enterprises in Wuhan City, including those specialized in engineering design and cultural software services to explore international market, cooperate with enterprises and organizations abroad, actively undertake international projects, and participate in formulating international standards. Support export-orientedcultural enterprises in Wuhan to improve oversea marketing networks and innovate cross-border E-commerce trade modes. Carry out precise investment promotion in the cultural industry chain, and intensify efforts for investment promotion in Hubei Province and overseas.
2. Deepen cultural collaboration and cooperation of Wuhan city circle. Build platforms for cultural collaboration, innovation and cooperation of Wuhan city circle. Rely on East Lake National Independent Innovation Demonstration Zone and coordinate the six national development zones in Wuhan city circle to develop characteristic cultural industries and build the combined fleet of the cultural industry of Wuhan city circle. Intensify industrial cooperation, and form a regionally integrated cultural industry development pattern.
3. Build the important growth pole of the cultural industry belt along Yangtze River. Based on the strategic opportunity brought by the development of the economic belt along Yangtze River, exert Wuhan’s effect as a megacity and the cultural growth pole, and facilitate the construction of the cultural industry belt along Yangtze River. Activate cultivate a unified and open cultural market system in Yangtze river basin, accelerate the flow of cultural production elements, organize cultural exchange and exhibition activities such as intangible cultural heritages, cultural boutiques, stage arts, and creative design, and encourage regional mutual procurement of public cultural services to prompt the establishment of trans-regional cultural industry alliances in Yangtze river basin.
v. Insist on sharable development, and reinforce citizens’ sense of cultural acquisition
1. Facilitate the construction of the five cultural cities. Propel the construction of Reading City, implement the major publishing project of Wuhan Book Series, and plan to publish a series of thematic books. Improve the public library systems of the cities, districts and streets (townships), increase the coverage of self-help libraries, mobile libraries and social libraries, intensify efforts to construct physical bookstores and intelligent news stalls, deepen the activity of Literary River City ·National Reading Month, and cultivate a series of reading brands such as Literary Subway. Facilitate the construction of Museum City, and construct a museum system with state-owned museums as the backbone and non-national museums as important elements. Impel the construction of important museums including Communist Party History Museum of Wuhan City, Anti-corruption Museum, Site-Memorial of All-China Federation of Trade Unions, Panlong City Site Museum, Second Phase of Wuhan Museum and Wuhan Museum of Nature. Hold the serial activities of Going to Museum. By 2020, the total number of museums in Wuhan City will reach 200, and the annual number of audiences will reach 12,000,000 person-times. Facilitate the construction of Art City, increase the brand influence of festival activities such as Wuhan International Acrobatic Art Festival, Qintai Music Festival, Chinese Opera Festival, and International Opera Season. Actively undertake national and international art workshops and performance activities, consolidate the achievements of One Theater One Site of municipal art troupes, build characteristic performance theater groups, carry out the activity of Opera Enters Campus, and hold the artistic creation activity of Wuhan Impression. Facilitate the construction of Design Creativity City. Focus on key fields such as animation, games and film and television, enhance the integration of the industry chain including design, manufacturing, marketing and consumption, guide the integrative development of creative design and manufacturing, and facilitate the transformation of Made in Wuhan to Designed by Wuhan and Created by Wuhan. Impel the construction of University City. Vigorously implement the project of Mass Entrepreneurship and Innovation and the Qingtong Plan, and concentrate the reserve force for the development of cultural industry. Hold a series of activities including Wuhan University Arts Festival and Wuhan University Student Opera Festival, bring excellent cultural products into campuses, and encourage university teachers and students to participate in urban cultural construction.
2.Facilitate the mutual development of public culture and cultural industry. Improve the mechanism of government purchasing public cultural services, explore new modes of governmental and social capital cooperation, and encourage and support social forces to participating in providing public cultural services in a variety of ways. Promote the upgrading of Xinhua Bookstore in Wuhan City, and guide the diversified and creative development of physical bookstores. Reinforce the management and operation of public cultural infrastructures of all levels and sorts, build a council, and attract social forces to participate in management. Improve the service efficiency of basic cultural fields such as libraries, cultural centers, museums, memorial halls, art galleries, science museums, archives, workers cultural palaces, youth palaces, women and children activity center, and build the 15-Minute Cultural Service Circle. Support eligible districts to build national public cultural service system demonstration zones. Promote Internet+Public Culture, and build a digital public cultural service system. Implement the construction of projects such as digital cultural center, digital library, digital art gallery, digital museum and digital book city project, and develop application boards including information publishing, multimedia performance, electronic reading, digital literatures and information training. Continue to optimize the functions of the integrated service platform of Wuhan Cloud Life, upgrade application modules such as volunteer growth system, wisdom community and wisdom university, and improve the level of civilized city construction.
3. Build a cultural resource sharing and collaboration mechanism. Improve the statistic analysis and publishing mechanism of the cultural industry, focus on the storage and statistics of Four-Above cultural enterprises, perfect the statistical data sharing and application mechanism, and include relevant work into municipal performance assessment indicators. Lay a good foundation for statistics, and insist on district linkage and department coordination. Encourage the development of cultural industry associations, vigorously cultivate non-profit cultural organizations. Develop social cultural organizations to undertake the pilot project of government function transfer. Improve the service system of industry associations, guide industry associations, including Wuhan Cultural Creativity Industry Association, Software Association, Animation Association and Designer Association, to optimize their organization frameworks, and give full play to the integrated functions such as informationpublishing, exhibition and exchange, collaborative innovation and investment promotion and cooperation.
VI. Key Fields of the Development of Cultural Industry During the 13^th Five-Year Plan Period
i. Grasp the strategic focus of Scale+Vitality, and highlight the support function of competitive cultural industries
1. Creative design
(1) Consolidate the position of engineering design industry as the first matrix in China. Actively apply for being the City Of Design. Support leading design enterprises to expand overseas. Attract high-end engineering design enterprises at home and abroad to set their headquarters in Wuhan City, and build a national engineering design trade center and resource allocation center. Support outstanding design enterprises in Wuhan City to grow stronger and bigger, and build a group of leading enterprises of 100 million-level scale with strong driving force. Encourage small design enterprises to transform in the direction of industrial support and services, develop general projectcontracting oriented at design, and extend the industry chain at the upstream and downstream. Develop professional design companies and design offices relying on institutions and institutes, and support backbone enterprises to build independent design organizations, and encourage and support citizens and legal persons to establish enterprises using design intellectual property rights for capital contribution. Accelerate the construction of design creativity streets, design cultural parks, and CSCEC Star of Optics Valley. Hold brand activities such as Wuhan Design Biennale. By 2020, the operation revenue of the engineering design industry will reach CNY 150 billion, and there will be 40 industrial masters above provincial level.
(2) Improve the life style of the city with fashion design. Carry out innovative development of fashion industries such as fashionable dress and jewelry. Support local clothing enterprises to intensify technical transformation and new product development, improve product value, and accelerate the transformation of productive enterprises to service enterprises. Rely on clothingmanufacturing industry, and build a series of fashion industry gathering demonstration zones such as Wuhan International Fashion CreativityIndustry Park and Red T Fashion Creativity Street. Support colleges and universities such as Hubei Institute of Fine Arts, Wuhan Textile University, and Jianghan University, training organizations and creativity parks and enterprises to build training bases. Create cultural brands including Wuhan International Fashion Week and Wuhan Jewelry Valley of China, and build jewelry cultural industry bases. Make efforts to achieve the output value of the fashion creativity design industry exceeding CNY 50 billion by 2020, cultivate a group of national fashion brands, build a group of competitive enterprises processing proprietary intellectual property rights, and build Wuhan City into the Fashion Capital of China.
Improve the creativity added-value of the entity industry with industrial design. Implement a group of demonstration projects of Improving Traditional Industry with Industrial Design, encourage leading and backbone enterprises at home and abroad to build industrial design and innovation centers in Wuhan, intensify the design application research based on new technologies, new processes, new equipment, new materials and new demand. By 2020, the total number of professional industrial design enterprises will reach 120, the number of industrial enterprises engaged in research and development and design activities will reach 800, two or three national industrial design centers will be built, and the total turnover of industrial design will reach CNY 30 billion.
2. Digital content service
(1) Build the animation and game industry innovation base that marches into the first echelon in China. Excavate excellent cultural resources in Wuhan, and forge animation and game brands. Facilitate the linkage development of literature, film and television, animation and game, and achieve the interactive development and integrated development between original literature (IP) and original animation and game and between original animation and game and original film. Build the animation and game industry chain that integrating planning and creation, publishing, production, film and television broadcasting, derivative development and production and talent training. Build the public support system for animation industry, and construct animation material libraries. Strengthen the integrated application of digital HD technology and 3D film technique. Vigorously develop emerging mobile games and competitive network games, and introduce and hold well-known electronic competitions. Build top-class live game broadcasting platforms with international influence, and construct a pan-entertainment industry ecosystem with game as core. By 2020, the output value of the animation and game industry will reach CNY 20 billion, two or three game enterprises will achieve annual incomes of over CNY 1 billion, and five excellent original animation works with certain influence will be created every year.
(2) Build the first innovation highland of cultural software industry in China. Emphasize the development of software supporting technologies and application services related to cultural and technological incubation and cultural creativity. Promote the integration of software technology and culturalcreative, and cultivate a group of application software, technical equipment and public technology platforms targeting at digital audio-video, digital publishing, digital education and animation and game. Vigorously implement the construction of Education Cloud service system, rely on could computing technology and related software development, and build an education data center to facilitate the construction of digital campuses. Build the culturalsoftwareoutsourcing service platforms that covers the region, radiate across the country and serve the world. Accelerate the construction of key software industry parks including Huashan New Software City and Hongshan National Software and Information Service IndustryDemonstration Base. By 2020, one or two software industry gathering zones with sales revenue of over CNY 100 billion will be built.
(3) Build the first cluster of mobile Internet cultural application industry in China. Focus on the development of digital media industry and cultural content services based on integration of three networks, new-generation mobile communication and next-generation Internet and with audio and video content creation as core, and improve the mobile Internet cultural industry chain that crosses industries, media and regions. Develop technical research and development including Beidou navigation system application and intelligent terminal equipment, and promote application products and services based on physicalgeographical information technology, such as cultural wisdom maps, cultural consumption, cultural tourism and cultural information integration. Accelerate the construction of urban high-speed Internet, and achieve 100 Mbit/s optical broadband to the home in central urban area as well as free Wifi coverage of important public places.
(4) Arrange domestic leading industries related to virtual reality (VR). Increase technical research and development of motion capture and voice recognition in VR interaction field, increase the precision and equipment convenience, enhance user’s sense of immersion and comfort, and take a lead in achieve technical research and development of augmented reality (AR) and mixed reality (MR) hardware, image recognition and big data. Centered on engineering, education, game, video and social contact fields, intensify VR content creation and reserve, and support animation and game enterprises and film and television production enterprise to directly participate in VR content research, development and production. Build a VR content distribution platform, and intensify VR content acquisition and in-depth operation. Implement VR+ strategy, construct a health, sustainable VR industrial ecosystem, and facilitate the integration of VR and modern service industries, such as cultural creativity, engineering design, software services, tourism and leisure and cultural expositions and exhibitions, as well as the integration of VR and high-end equipment manufacturing industries such as 3D printing and intelligent equipment. Support the construction of VR industry bases, establish VR enterprise innovation centers, industrial research institutes and key laboratories, and build VR public service platforms. Construct VR theme parks, and encourage the initiation of VR angel venture capital investment funds and industrial investment funds. By 2020, ten thousand professional and technical talents will be cultivated, and more than 1000 VR enterprises at the upstream and downstream of the industry chain will be gathered.
ii. Innovate Content+Channel operation mechanism and promote the transformation and upgrading of core cultural industries
1. Media industry
(1) Build Jiupai new media platform with nationwide influence. Support Jiupai Full-Media to build the state-of-the-art data and newspaper production system, Internet public opinion analysis system and O2O information dissemination system. Stick to the political direction of new media, and continuouslyreinforced and improve the speaking right of national central city and megacity. Build Jiupai think tank, attract a group of influential intellectuals, provide original news products and professional consulting services, and demonstrate the height and pattern of thought and public opinion fields in Wuhan. Build Jiupai Chinese Big Data Research Institute, and facilitate the research, development and application of vertical search technique in new media industry. Support Jiupai Company to build a strategic channel of Wuhan Voice in the forms of technical output and equity investment. Build Jiupai Media Holding Group, list the group in the main board in China, incubate eight to ten new media projects, and achieve the consolidated revenue of over CNY 2 billion.
(2) Facilitate the transformation and upgrading of traditional media formats. Support municipal traditional media units including Changjiang Daily Newspaper Group and Wuhan Broadcasting and TV Station to facilitate the integration of traditional media and emerging media, with content construction as fundamental and advanced technology as support, and build a modern communication system of Content+Platform+Terminal and a new-type mainstream media (group) with diversified forms and advanced modes. Based on advanced new media data technology, build the media integration cloud platform with unified command, coordinated linkage and integrated production, rebuild the collection, editing and publishing process, and form the contentproduction mechanism of One Collection, Diversified Production and Multi-communication. Grasp the characteristics of future Internet communication, and build a healthy Internet Star live broadcasting platform. Implement the Weight Reducing and Quality Improving plan for municipal media, and shut down a group of media products and operation entities that don’t have correct positioning, have low market competitiveness, and lack social and economic benefits. With capital as the link, facilitate resource integration, merging and reorganization and shareholding reform in the publishing industry, and build new-type publishing and media groups with regional influence. Upgrade project management and operation of Changjiang Media Building, Central China Book Trade Center and Wuhan Publishing Industry Park, and build Wuhan 2049 – Brocasting and TV Performance Center and Wuhan Central Book City. Encourage the cultivation of new growth points in cultural creativity, park operation and cultural complex fields, and back feed media industry through diversified development. Manage and operate National Digital Publishing Base in Huazhong Intelligent Valley with scientific methods. By 2020, the number of dial publishing enterprises entering the base will reach 300, the number of employees will reach 30,000, and the annual output value will reach CNY 10 billion.
(3) Build the comprehensive industry brand “Tianhe Pictures” that occupies the leading position in China. Deepen the mechanism reform of Wuhan Tianhe Film Holding Group Co., Ltd., improve the corporate management structure, implement diversified operation, and build an integrated industry group with nationwide influence. Introduce strategic investors, rely on capital market, and comprehensively improve the comprehensive strength of Tianhe Film Group. Consolidate traditional operation boards such as film publishing and showing, develop film and television shooting, production and planning projects, develop film derivatives, financial products and service formats, and go to rural areas and communities to carry out film publishing and showing for public benefits. Build film brands including China Micro Film Contest and China Film Industry Expo. By 2020, the box office of Tianhe Cinemas will exceed CNY 1 billion, and the annual number of audiences seeing public-benefit films will reach 10 million person-times.
2. Entertainment and cultural heritage artwork industry
(1) Consolidate the position of the strong city in the stage art and entertainment industry. Facilitate the integrated development of Han-style opera, song and dance, drama, acrobatics, music and Chinese folk arts, and tell good Wuhan stories in the form of stage art. Implement the project of forging Wuhan works, create a group of excellent works and regional classical cultural operas containing Wuhan spirit and earning a nationwide reputation, and cultivate a group of Han-style artistic masters. Issue the five-year plan for the opera development in Wuhan City, and further study the policies that support the inheritance and development of Han-style operas and the revitalization of Opera Wharf of Wuhan. Deepen the mechanism reform of state-owned art troupes and operational cultural institutions. Support the development of transformed troupes in the forms of government purchasing services, original opera subsidy and substituting subsidies with rewards. Accelerate the construction of regional entertainment markets, and build an entertainment industry chain including script creativity, performance planning, theater operation, marketing and entertainment product development.
(2) Build a domestic cultural heritage artwork display and trade center. Support China Intangible Cultural Heritage Foundation to carry out protective and industrialized development for cultural tourism resources and cultural heritages with high market value. Hold Changjiang Intangible Cultural HeritageExhibition, promote protection, inheritance and innovation of Han-style cultural heritages, and build Wuhan into the importance base of domestic cultural heritage protection and inheritance and industrialized innovation. Focus on Wuhan Creative Capital and Tanhualin Art District, accelerate the concentration of artistic resources, and facilitate the development of original arts in Wuhan through a variety of activities such as art exhibitions and forums, and intensify art exchange between Wuhan and other cities and foreign countries. Plan and construct art facilities including Wuhan Literary and Artistic Creation Center. Cultivate two or three cultural relics trading and auction enterprises with nationwide influence. Establish and improve an artwork trade credit system, build an artworkauthentication archiving database, build trade and auction E-commerce platforms, and build Wuhan City into an important artwork trade center in China.
iii. Follow the future direction of Derivative+Cross-border, and facilitate the leaping development of cultural integration formats
1. Culture and finance integration. Vigorously develop cultural consumption finance, and take full advantage of wisdom cultural consumption platformsin Wuhan, and improve the facilitation level of cultural consumption of citizens. Improve cultural credit products and services, and give full play to the financing assurance function of Cultural Enterprise Credit Risk Pool Fund of Wuhan City, and guide financial organizations to develop financial servicessuch as loaning through pledge of intellectual property, copyright and stock right. Build a cultural financial professional service system, and establish cultural financial specialized organizations and cultural banks. Optimize the cultural investment and financing service system, intensify the role of cultural industry investment funds in Wuhan City in guiding social capital, encourage guarantee companies and insurance companies to increase the development of guarantee and insurance services and products in the cultural industry, and support the legal establishment of cultural micro-loan companies. Smoothen direct financing channels for enterprises, and guide private equity investment funds, venture investment funds and all sorts of investment organizations to increase investment in the cultural industry. Encouragecultural enterprises to seek financing through listing on the stock market and carry out refinancing and merging and reorganization with relying on capital market. Support cultural enterprises to carry out listed transaction in the share transfer system, and guide the healthy development of Internet financial services such as cultural crowdfunding.
2. Culture and leisure integration. Facilitate the development of cultural tourism industry, implement the Tourism+ development strategy, and promote the interactive development of multiple industries including manufacturing industry, commerce, finance, logistics, and film and television industries. Actively protect and scientifically develop historic villages and ancient relics. Plan and promote stage art and film and television projects related to excellent urban historical and cultural features, and innovate the communication carriers to spread Wuhan culture and image to the world. Develop on-site performance in the tourism industry, and create excellent tourism entertainment projects such as Bosom Friend live-action performance. Build a wisdom tourism service system, build cultural heritage resource databases, and use various technologies such as geospatial information, big data, cloud computing and 3D shooting to show tourism scenic spots in an all-round way. Hold design competitions for tourism commodities of Wuhan City, develop and promote Wuhan’s Gifts. Rely on cultural resources collected in cultural relics museums, and encourageenterprise to participate in the development of cultural creative products in the forms of limited reproduction, franchised manufacturing and entrustedagency. By 2020, the number of Chinese and foreign tourists will exceed 300 million person-times, and the total revenue of tourism industry will reach CNY 320 billion. Facilitate the development of sports recreation industry, introduce and undertake high-end sports events with international influence and brand benefits, host international sports events such as Wuhan Open Tennis Championship, the 7^thMilitary World Games, Wuhan International Marathon and World Fly-In Expo, improve the brand values of local characteirsics eventssuch as crossing Yangtze River, mountain climbing and horse racing. Support and encourage social forces to hold sports events of all levels and all sorts, and develop new-type leisure and recreation products and services such as outdoor extreme sports, e-sports, racing and aviation sports.
3. Culture and commerce integration. Give full play to the marketing and promotion function of advertising, integrate all links of the industry chain such as advertising design, creative planning, media placement and product display, and support advertising to extend to the integrated service industry. Encourage the application of embedded advertising, interactive advertising and QR code advertising, and establish new business modes and marketing modes. By 2020, the operating revenue of advertising in Wuhan City will reach CNY 20 billion, and five Top 100 advertising enterprises with independent innovation capability and international competitiveness will be cultivated. Give full play to the irradiation and driving function of exhibitions, build a service system that integrates exhibition planning, declaration, undertaking and publicity, and promote the integration of exhibitions and culture and tourism. During the 13^th five-year plan period, the number of exhibition in Wuhan City will reach 1000, and ten exhibition brands will be created. Give full play to the fast and convenient function of e-commerce, build a group of nationwide e-commerce platforms such as Online Hanzheng Street and Online Hankou North, and develop cross-border B2C, cross-border payment, and international procurement and distribution. Support the development of mobile e-commerce industries such as mobile cultural entertainment and leisure, and mobile payment and financing.
4. Culture and manufacturing integration. Vigorously developmentcultural equipment manufacturing industry, develop stage equipment and control systems based on the demand of choreography effect and home theater, encourage the research and development of new-generation LED studios and professional equipment used for stages, development music entertainment products such as electroacoustic musical instruments and electronic audio and video effectors, support the formulation of national standards for cultural equipment manufacturing industry, and export related products and services. Innovate and develop individualizedculturalmanufacturing industry, increase support to the research, development and application of 3D printing technology in cultural creativity fields, encourage characteristic consumption and customized services, and focus on key technologies such as superspeed printing, material cost reduction, intelligent man-machineinteraction and creative design service platform. Promote the popularization and application of 3D printing, and support promotion activities such as Wuhan Youth Creative Design Competition. By 2020, the output value of 3D printing industry in Wuhan City will exceed CNY 23 billion. Develop cultural intelligent manufacturing industry, and accelerate the integration of new technologies, such as modern sensing, intelligent control, mobile internet and industrial design, with household cultural consumption. Encourage the development of intelligent hardware products and services with proprietary intellectual property rights that center on media communication and information entertainment. Support the research, development and manufacturing of brand-new smart television, and facilitate the integrated development of broadcasting, television and entertainment terminals. Build Optics Valley Wisdom Terminal Industry Park. Rely on Zuoling Digital Family Industry Park, and promote the integrated development of digital television terminal manufacturing industry, digital family industry and content service industry.
5. Culture and agriculture integration. Promote integrating agriculture with culture, technology and tourism, and cultivate a new agricultural economic format that integrates agriculturaltourism, experiencing, scientific education and cultural inheritance. Support the construction of multi-functional theme agricultural gardens, and cultivate new brands of agricultural leisure and tourism. Vigorously develop rural tourism through village and landscape integration, agriculture and tourism combination and targeted poverty alleviation. Intensify the construction of cultural brands of characteristic agricultural products, and increase the protection of agricultural product trademarks and geographical indications.
VII. Guarantee Measures for the Development of Cultural Industry During the 13^th Five-Year Plan Period
i. Organization and implementation guarantee
Give full play to the overall planning and coordination function of the municipal leading group for the reform and development of the cultural system, and form a resultant force. The leading group shall organize and carry out dynamic monitoring and evaluation on plan implementation, and shall decompose major targets, major work, major projects, major policies and important reform tasks by year, specify responsible units and implementation progress, and ensure that each task will be completed as scheduled.
ii. System reform guarantee
Actively promote the system reform of municipal news media units including Changjiang Daily Newspaper Group (Changjiang Daily Newspaper Office) and Wuhan Broadcasting and TV Station(Wuhan Radio, Film and Television Media Group), and promote corporateemployment, assessment and salary management systems. Improve the modern enterprise system of Wuhan Publishing Media Group and Wuhan Cultural Development Group, and independently carry out production and operation activities according to laws. Facilitate the internal operating mechanism report of state-owned cultural enterprises, improve the managementsystem and operation system with combination of leadership of the party committee and corporate governance structure, fulfill the responsibilities of board of directors, management, board of supervisors, and congress of workers, intensify the responsibilities of content review posts such as chief editor, build the supervision system for appointment and assignment of chief accountants by the leading group office of state-owned asset supervision and management, and carry out trial implementation of professional manager system. Improve the professional title appraisal system for professionals, and explore the methods for promoting ranks and posts of personnel that are not on payroll. Improve the state-owned cultural asset supervision and management mechanism, and guarantee maintaining and increasing the value of state-owned cultural assets. Build the assessment and evaluation standards with social benefit first and unification of two benefits, and improve the salary management system. Deepen the system reform for personnel, income distribution, social security and fund guarantee of non-profit cultural undertakings, and strengthen performance evaluation and assessment.
iii. Financial tax guarantee
Intensify financial guarantee, optimize financial investment structures, innovate financial investment modes, and give full play to the guiding and amplification effect of special funds on the development of cultural industry. Strengthen municipal and district financial planning, and facilitate mutual supporting andreasonably linkage in terms of supporting modes, direction and objects. Intensify performance evaluation on projects to be supported, and increase the benefits of financial funds. Play the role of investment funds for the development of cultural industry in Wuhan City, and give priority to supporting key culturalprojects with development potential as well as innovative and high-growthcultural enterprises at the start-up stage and growth stage. Fulfill national preferential tax policies related to cultural reform and development.
iv. Construction land guarantee
On the premise of meeting the requirements of urban planning and cultural development planning, prioritize new construction land indices of major public cultural projects and leading cultural enterprises when formulating annual land utilization plans, and bring cultural upgrading and transformationprojects that conform to urban renewal policy into the urban renewal plan. In terms of land supply, preferentially support large cultural enterprises at home and abroad that set headquarters, regional headquarters and research and development centers in Wuhan City.
v. Talent supply guarantee
Implement a series of talent plans including Urban Partnership Plan, Huanghe Excellent Talent Plan and 3551 Optics Valley Talent Plan, and cultivate and introduce a group of leading talents in the culturalindustry, high-level talents specialized in culturaloperation and management, cultural finance and capital and cultural and technological innovation, and world-oriented talents. Implement Qingtong Plan, Innovation Valley Plan and Cradle Project, and build cultural enterprise incubators, university studentpioneer parks, youth pioneer streets and entrepreneurship apartments, and minimize costs of cultural innovation and entrepreneurship. Explore and build indentification standards and mechanisms for cultural innovation talents, and improve supporting policies for housing, salary, medical care, professional title, elderly care and children education. Encourage colleges and students, scientific research institutions and cultural enterprises to jointly build talent training bases and realize bidirectional talent flow.
vi. Policy guarantee
Study and formulate policies to support the innovative development or cultural industry of Wuhan City. Intensify the linking and coordination between municipal and district policies related to cultural industry, achieve overall municipal and district planning and classified promotion, ensure that policies will be formulated reasonably and implemented in an orderly way. Build an integrated service center for cultural industry policies, and play its role as a bridge in policy interconnection, consulting services and project application.

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